SOFTGET CORP

Some of the world's
biggest Internet companies and
financial services firms have
developed a new approach to
fighting email spam that they
hope will reduce online scams.
Facebook, Google Inc and
Microsoft Corp have joined with
financial firms Bank of America
Corp, Fidelity Investments and
eBay Inc's PayPal to create a set
of industry standards for
preventing criminals from
sending out spam emails that
appear to come from corporate
email addresses.
Fraudsters often pose as banks
and other trusted firms in
attempts to persuade email
recipients to provide payment
card numbers, bank account
information and other personal
data or click on links that infect
computers with malicious
software.
The new approach calls for email
providers and businesses to
attack spammers by
coordinating on a massive scale
the use of two existing
technologies for email
authentication known by the
acronyms SPF and DKIM, which
have yet to be widely adopted.
PayPal is one company that
currently uses SPF (Sender Policy
Framework) and DKIM
(DomainKeys Identified Mail)
technology standards to fight
email spoofing, but only through
partnerships with Yahoo Inc and
Google, said Brett McDowell, a
security manager at PayPal who
serves as chairman of the group
that developed the new
standard.
The group goes by the name
DMARC.org, which stands for
Domain-based Message
Authentication, Reporting and
Conformance.
If Yahoo or Google get an email
claiming to come from PayPal
that is not properly
authenticated with SPF or DKIM,
the email is not delivered, he
said. But if fraudsters send
spoofed PayPal email to other
email providers, it might get
through.
"What we need is an Internet
standard that allows this level of
protection to work at scale -
without any discussion, without
any partner agreements,"
McDowell said. "That is what
DMARC does."
Other companies involved in the
group include American
Greetings Corp, LinkedIn Corp
and Yahoo as well as privately
held Agari, Cloudmark, eCert,
Return Path and the Trusted
Domain Project.
IDC security analyst Michael
Versace said that the approach
recommended by the group
appeared to be effective and
inexpensive to implement.
Yet he said that the industry
should keep developing new
technologies to fight spammers
because he expects that cyber
criminals will eventually figure
out how to circumvent the
DMARC protections.

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